INVERSE was born as CIRO SPORT more than 40 years ago. Its founder, Joaquim Sabaté i Dausà had strong links with sports, presiding Esport Ciclista Barcelona. During his presidency organized more than 900 races, including “SetmanaCatalana de Ciclisme” and “Escalada a Montjuïc”. This connection to the sport helped him meet many professional cyclists and to know their needs.
The experience helped to create in the 90's the brand INVERSE. This is known for the high quality of their garments, made with materials of last generation, and the originality in design.